AHRI Summer 2023 Rebrand
Over the course of 8 weeks, I Overhauled, Visual-Identity Guidelines and Communication Strategies for the Primary international organization responsible for HVAC industry standards and eco-friendly lobbying.
“Visual-Identity Guideline Overhaul”
As the company continues to Oversee 90% of All HVAC equipment manufacturing across The U.S., Canada, China, Dubai, India, and Mexico, The need for a consistent global voice became paramount.
Over 8-Weeks I assisted in the implementation and creation of a 30-page visual guide including:
Color Palettes,
Fonts & Typography Rules
Logo & Vector Rules
Powerpoint Templates
Social Media Templates
Zoom Backgrounds
Event Graphics
Project #1 | “Policy Symposium Review”
30+ page document detailing the latest industry event held at the U.S. Captial.
Project Highlights:
Front & back covers rendered in Adobe Illustrator
Consistent treatment and heirarchy for improved skimability
Minimalist professional design
Project #2 | “Social Media Overhaul”
50+ Adobe Illustrator templates in line with new brand guidelines for fast & consistent public affairs communications
Project Highlights:
Individual templates for Linkedin, Instagram, & Facebook
Modern & adaptable
Brand consistency
“Before”
“After”
Project #3 | “Powerpoint Template Overhaul”
4 PowerPoint templates for use across all of AHRI’s communications and events.
Project Highlights:
50+ total designs to reach the final 4
Fast, accessible, & adaptable
Project #4 | “Event Graphics”
I created new graphics as needed for communications in line with the new style guide
Project Highlights:
Branding
Consistency
